The response which is correct
Effective annual marketing plans ( PR agency ) have always relied on a combination of real data and intelligent assumptions. Recent years have gave us a huge quatity of transfomation at a rather fast pace,which has invented new challenges as well as new chances for preparing an effective 2010 marketing strategy.
I believe it is very safe to say that when it comes to marketing tactics, there is no common “right answer”. When asked by clients if a particular tactic will produce the desired results, I can only honestly say that it all depends on the product, target, message and – more importantly in today’s changing landscape – how the consumer wants to be approached.
If you aren’t familiar with the Four P’s of marketing [see footnote], it’s a tried and true concept that I believe is as relevant today as when it was first introduced a half a century ago. Whereas the fourth P, “Promotion”, commands several unique appealment these days. It isn’t all about print vs broadcast media, public relations ( Public Relations Melbourne ) , and your sales force anymore. Nowadays we are confronted with -and maybe blessed with -the chance of setting personal relationships with the masses. Nowadays’ buzz phrase is “Social Media” and it indeed can operate if you are cute and intelligent in your method.
Before jumping onto FaceBook or Twitter, it’s important to understand that social media can work with you or against you in two significant ways:
1. Social media make your clients have the access to hold a conversation with others about you. Social media make your clients able to hold a conversation with others about you.
It is also important to understand that social media isn’t just about FaceBook and Twitter. It’s also about blogs, media sharing, widgets, mobile apps, podcasting, rss, email, and good ol’ word-of-mouth. According to the MarketingSavant, a social media campaign by Ben & Jerry’s yielded a 42% increase in time spent engaged with their website, strengthened existing relationships, and introduced younger audiences.
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