Optimising Your Sites Architecture
A sites architecture is extremley important part of SEO, simply because it aids in determining a sites placements and results. Search engine optimisation starts with the basic structure of a site. If a site doesn’t have effective web structure, there is no way it will rank well in the SERPs. If your basic architecture is in any way blemished, no quantity of fantabulous content or inward links will help you accomplish the rankings you desire.
Both Google and Microsoft’s Bing have recognized this issue and have provided some tips for website developers in order to ensure a solid website architecture:
Robots.txt File
Make sure your robots.txt file has the correct status and does not return an error message. While reviewing the settings of the robots.txt file, make sure that all web pages are blocked appropriately.
Individual File and Directory naming
Use descriptive file and directory names because it is not only easier for users to relate to and remember, but they also increase the relevancy of the web pages. Use your strategic keywords and phrases inside the names. If the names are long, use hyphens rather of underscores.
Directory Depth
Search engine spiders crawl website directories to index them for rankings in the search engines. If your directory is too deep, there is a decent chance that they will not index your entire site. If you have important content buried deep withing your directories, they may never be found by the spiders. Make your directory structure no more than four levels from the root directory.
Getting the correct structure in place will get you on track to earn good and substantial revenue from your site, it will put you one step ahead of your competitors and allow you to have a great head start over them all.
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