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Discover The Keyword Selection Process You Should Use

October 22nd, 2011

The first thing you have to do when you start your keyword selection is make sure you know your searchers. That is the best website advice you can get. The largest thing to consider is, are we looking to go for something with the greatest number of searches? The greatest number of searches doesn’t mean that’s the keyword we want to be going after. You want to become acquainted with buying phrases vs browsing phrases. If someone’s on Google and they’re typing in camera, they are more of a browser. They don’t know what it is they want yet. They’re just doing a tiny bit of 1st research to find it out.

When you compare that to somebody who’s searching for example, the Sony Handycam hdrs11, once they have typed in that, they’ve pretty much clearly raised their hand in Google and related, this is what I am hunting for. Those kind of keywords. Although you’ll get a lot less competition on those and you will get a lot less searches, they can truly pay off. They’re the ones that are the buying phrases and they’ll convert at a way higher rate.

Whenever we do any sort of optimization both on page and thinking about the landing page, I always like to put myself in the shoes of the person doing the search. So I think that is a really smart way to think about things, where you say, if someone is typing this keyword into Google, imagine yourself sitting in their body, imagine yourself thinking what they were thinking and what is it that they are looking for? Basically you want to meet them at the point that they are already in their mind. It is like you want to join the conversation that is already in their head. They’re having a conversation when they are typing something in and you want to make sure that you meet them at that point.

Site structure and the way we actually choose these keywords is important. This is the way that we structure a site. Let’s assume we’ve got a new client who is coming on board who we are about to work with. The very first thing that we do is, we build a massive list of keywords. We have a look at what the contest is doing, we find out as much as we can . You are hoping to build a massive list of keywords and then what we do is we take those keywords and we build a structure.

There are 3 tiers. The 1st tier is just going to be your primary money phrase. Your 2nd tier, these are more like category pages. An example is the store Planet 13. Let’s say the primary cash phrase for Planet 13 is band goods. That could be a broader term. Sometimes speaking when I’m going for those first tier, it’s like, if you had a magic wand and you’d rank it, what word would that be? That is going to be that term.

The second tier sometimes can be more competitive or less competitive than the money phrase. For this money phrase I try and do a research in my head. It is a little bit of an art and science when it comes to keyword selection. I attempt to think about the most traffic I’m able to get that is also going to be quite highly targeted. Someone typing in band merchandise is hunting for music related things. So if I can provide them with that, then that may be a good phrase there.

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The class pages can be similar phrases, but at least on Planet thirteen, they are more classes, stuff like band t-shirts, band stickers, band patches, they’re more like classes.

The 3rd tier is where you break out and here is where you have long tail phrases. Here is where you have the full product name. That could be Metallica black t-shirt or something similar to that. That is the structure.

SEO really is a game of lasers as stated in a Leslie Rohde interview. He knows his SEO material. He talks about the idea of SEO as very much targeted. Each word that we’re going after, you’re really just going after that one phrase. It’s not like we’re shining a flashlight and we’re going to pick up all of these different phrases.

Each page that we create is very much just a little laser target that we’re going after. That’s partly why big sites win, because they’ve got so many targets out there.

Imagine that each page that you create is a ticket in the search engine lottery. The more tickets you have, the larger chance you have of winning the search site lotto and getting a client to come and visit your internet site. The more pages the better. These are the advantages when you do your keyword selection the right way. A Market Samurai review will teach you the right methods of selecting your keywords.

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